Brentwood-based health care marketing firm Aegis has been tapped by a Dallas hospital to help with a new community-health initiative.
Through the partnership, Aegis will work with Presbyterian Hospital of Dallas to develop partnerships with local employers with the end goal of increasing business for the hospital and improving the health of the partner employers’ workforces.
Presbyterian is part of the massive Texas Health Resources group. The hospital has almost 900 beds and some 1,200 doctors on staff. Aegis, as per usual, will be sending a full-time "employer relations specialist" to oversee the program’s day-to-day operations.