Otter’s inks first franchise deal

Thursday, July 24, 2008 at 1:20am

Otter’s Chicken Tenders will open a franchise restaurant in Murfreesboro this December.

The 2,652-square-foot restaurant will be located at the Gateway Corner Shopping Center and will be the company’s fourth in Middle Tennessee. Local attorneys Beau and Lauren Moss will operate the location, which will be near the still-under-construction new Middle Tennessee Medical Center.

Talbott Ottinger, Otter’s founder, says the Murfreesboro expansion is part of a wider effort to spread his restaurant concept through the region and beyond.

“Otter’s has proven its ability to compete with national brands and we feel that we have been able to differentiate ourselves from other chicken concepts,” Ottinger said. “This first franchise agreement validates our dedication to creating and refining the Otter’s brand.”

The Nashville-based company also has a restaurant opening in East Nashville’s 5th & Main development later this summer, adding to its existing locations in Cool Springs and Music Row.

Filed under: City Business
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By: OneTimer on 12/31/69 at 7:00

Mmmmmm . . . Otters is always good.

By: RTungsten on 12/31/69 at 7:00

McDougal's = Best chicken tender shack in Nashville.

By: JohnnyLaw on 12/31/69 at 7:00

Good food does not equal a good franchise (I love their tenders). I bet they spent $50K on lawyers getting their paperwork in order to sell franchises (a UFOC), when they could have entered into simple partnerships to open these new places. Hope they do well, but I've seen businesses chase the brass franchise ring again and again.

By: greenhills1 on 12/31/69 at 7:00

They have the best food for what type they serve in town. Great atmosphere. They will do well in Murfreesboro. Booming area on that Medical Center Parkway. I am fairly certain that a few of the owners is are actual lawyers so I doubt they spent 50k on the UFOC.

By: RTungsten on 12/31/69 at 7:00

Otter's off Music Row was one of my favorite places to go (still is) although I prefer McDougal's in Cool Springs for the following reasons: 1) better chicken 2) unlimited sauces, and there are a few to pick from...not just their "secret sauce" 3) free ice cream 4) very nice deck for outdoor eating.I think Otter's still has a way to go. The strip-mall feel doesn't go over very well in Cool Springs.

By: totallycool on 12/31/69 at 7:00

Wow!! this freakin restaurant is trying to Franchise. What a terrible product and name. That franchise store in the boro' will not make it. Their is a little PLACE called MCDOUGAL'S, that BLOWS otters AWAY. Good luck!!