Owner plans brotherly expansion of Paradise Park

Friday, August 31, 2007 at 1:47am

Downtown restaurant Paradise Park will soon have a rooftop establishment as its complement — and, in the next few years, locations outside of Nashville, if development of the business goes according to the plans of its owners.

Benjamin Goldberg, a 27-year-old entrepreneur who is also a co-owner of The Gulch’s City Hall and Bar Twenty3, launched Paradise Park on Lower Broadway in March. He founded a holding company, Strategic Hospitality Inc., in late 2006 that owns all three restaurants.

On Thursday, Goldberg announced that his brother, 24-year-old Max Goldberg, would join him in the business as a partner in Strategic Hospitality. Max Goldberg will head up the company’s business development efforts, allowing the expansions.

“This allows the company to grow at a much faster rate,” Benjamin Goldberg said. “It’s huge. … It helps free us up and allow us to look at other projects and to do other projects that we feel are fun and exciting.”

Over the next five years, the Goldbergs say they have plans for five more projects in Nashville and elsewhere.

One of these will be a rooftop establishment at the Paradise Park restaurant, with more details to be released in coming weeks and months. The other projects may not be limited to hospitality, Benjamin Goldberg said, as the brothers are interested in anything that “excites us and intrigues us.”

The future projects likely won’t be acquisitions, though.

“It’s the building up and the starting with a clean slate that excites me,” Benjamin Goldberg said.

The Goldbergs are also currently scouting other cities, including Knoxville, Charlotte and St. Louis, for a second location of Paradise Park Trailer Resort, which they hope to open as early as 2008.

Paradise Park is a 24-hour diner and honky-tonk created, in part, to catch the last of the downtown scenesters — plenty of tourists, plus some locals — who only leave Lower Broadway bars when they close for the night.

The Goldbergs won’t say what revenues are like at Paradise Park. They do say sales figures for the restaurant’s first six months in business are 25 percent higher than originally projected, and that combined revenue for Paradise Park, City Hall and BarTwenty3 is more than $4 million.

Benjamin Goldberg co-owns The Gulch’s Bar Twenty3 and City Hall with Austin Ray, another young entrepreneur. Paradise Park, City Hall and BarTwenty3 all have other investors as well.

Max Goldberg recently moved to Nashville from New York City, where he worked with public relations agencies The Dilenschneider Group and Ruder Finn. The Goldbergs are the step-sons of Ted Feldman, founder of local staffing company Staffmark.

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