The Nashville Zoo announced Wednesday that it had set a new annual attendance record for 2011, marking the third consecutive year it has done so.
The zoo saw 648,034 visitors pass through its gates last year, and zoo memberships also reached an all-time high with 28,276 households representing more than 120,000 individuals.
“We are deeply appreciative of the support we received from the community in 2011,” said zoo President Rick Schwartz, adding that more than 40 percent of last year’s attendance came from zoo members.
The zoo also broke its monthly attendance record in March and set a new single-day attendance record of 10,398 visitors during its Eggstravaganzoo annual egg hunt.
Zoo officials look to build on 2011’s success with this year’s opening of DinoTrek, a new exhibit to feature 16 animatronic dinosaurs. DinoTrek is set to open Friday, March 16, and to run through July.