Arnie Glickman is driving in from Malibu on the Pacific Coast Highway the first time he sees the new 2002 Dodge Ram 1500 Quad Cab 4x4 SLT. He chases it for a better look, then reaches for his cell phone.
Inger Svensen is creeping up Laurel Canyon in morning rush hour traffic on her way to Beverly Hills when Arnie's call comes in.
"Inger, call Devonshire Movie Vehicles and tell them we need a new Dodge Ram for a picture."
Sid Silverman turns off the 405 at Wilshire when his cell phone chimes. "Sid, I just saw this incredible beast of a pickup truck that's perfect for a buddy picture. Two guys crossing America in this new Dodge Ram. We'll get Antonio Banderas. Latinos are hot."
"I love it," Sid says. "A ratty old Beverly Hillbillies pickup with two young tennis players from Ensenada come up to tour America. We'll get Benicio Del Toro, the guy from Traffic. Latinos are hot."
"Sid. Yeah," says Arnie, as he speeds into Santa Monica and turns east onto Sunset. "The Dodge Ram Quad Cab is the vehicle they buy after winning the Masters."
Arnie's other cell phone tweedles. Inger says "Devonshire's getting us a Dodge Ram 1500 Quad Cab 4x4 SLT in bright silver metallic clearcoat. Is that all right? It has a massive chrome grill bigger than a Clydesdale horse collar. Four full-size doors, all hinged at the front. Rear seats have more head, shoulder, hip and leg room than