Fashionable Nashvillian sprinkles good taste on the home and body

Wednesday, February 6, 2008 at 2:29am

I’m aware there’s a difference between decorating someone’s living room and putting together a cool outfit.

But I’m still wary of interior professionals with dubious personal style.

I mean, who in their right mind would trust the decoration of their homes to someone wearing an acrylic sweater dress and scuffed-up shoes?

That established, I’d let interior stylist Amy Heimermann do her thing in my house any time.

Amy is one of those women for whom nothing appears to fluster. Even though she’s the mom of four kids ages 9 to 19, she always looks fresh and put-together — even if she’s just breezing into GasLamp Antique & Decorating Mall to drop off a piece of Mid-Century Modern or Art Deco furniture at Retropolitan, her home furnishings business.

Retropolitan’s stock mirrors Amy’s personal aesthetic pretty well: sharp and contemporary, but still feminine and sentimental. She mines the same style when it comes to her interior jobs — she’s worked on everything from bachelor pads to suburban family homes to dorm rooms to Nashville’s Downtown Home Tour — imbuing each project with the warmth that’s missing in many capital D Designer Homes.

Here, the native Atlantan submits to the SA’s Arbitrarian Questionnaire — 20 questions I ask local folks who I think have outstanding personal style.


Name: Amy Heimermann

Occupation: Interior stylist

What’s your signature style?

I would say sophisticated, modern, bohemian … with a touch of rock star and now and then a little CEO. That’s either really interesting and well rounded or a little schizophrenic. Maybe both!

What look do you like to see most worn by a man?

Understated, clean lines. A little thrown together, but still sharp. I want to notice him first, not his outfit.

What look do you like to see most worn by a woman?

I like to see a thoughtful mix of styles. I also like for women to really pay attention to what looks good on them. It can be hard to pass up a trendy look, but if it doesn’t look good on you or isn’t true to who you are, it’s a missed opportunity to shine.

To which “fashion tribe” do you belong?

I fall in with either the “artistic modernists” or “sophisticated bohemians.”

What’s the worst trend you’ve ever bought into?

Really big ‘80s hair. That and the long, fake nails painted “posey pink.” I was pretty much ready for Homecoming at any moment of the day or night back then.

What Nashville stores do you enjoy shopping the most?

I shop at a lot of different places and mostly for pieces. I never buy a whole outfit at one time, you know? And it doesn’t have to be expensive to be the right thing either. I like Posh, HudLuxe, Banana Republic, various vintage spots, and the occasional stop at my neighborhood TJ Maxx. I also try to grab a great piece or two when I’m out of town.

What’s your dream outfit?

That special little number that takes me from 5’2” to 5’10”! Seriously, I’d have to say my dream outfit would be a pair of jeans that actually look great on me with a wispy blouse, a fitted little jacket and some killer heels. Sounds kind of simple, but when you’re as hard to fit in jeans as I am, it sounds like a dream.

What’s your least favorite piece of clothing to see worn by others?

Loafers. Oh, and pleated pants.

What are your favorite non-Nashville cities and stores to shop?

Lenox and Phipps malls in Atlanta, vintage boutiques in L.A., and of course, you always score in New York.

What is your favorite color?

Deep, dreamy blue with a little purple in it. Benjamin Moore’s “Starry Night Blue” is a nice one.

What is your favorite local hangout or restaurant?

For daytime, Marche’ at 10th and Main in East Nashville. For evening, The Park Café on Murphy Avenue. And for martinis and jazz, F. Scott’s is a great, classy standard.

What’s your Nashville spot to people watch?

Fido’s in The Village.

Who are your favorite writers?

G.K. Chesterton, C.S. Lewis, Willa Cather and St. John of the Cross.

Who are your favorite fashion icons?

Ralph Lauren and Giorgio Armani, because they’ve brought their expertise into the interiors market, and I think that’s smart growth. Also, Leon Max of MaxStudio.

What kind of music do you enjoy?

Wow. Funk, blues, jazz, neo-soul, urban grooves, euro, classic rock and most anything Euro.

Who are your favorite artists?

Hendrix, Stevie Ray Vaughn, Sting, Diana Krall, Ella Fitzgerald, Ray Charles, John Coltrane, India Arie, Sade, Earth Wind & Fire, Muse, SoulStance, Stevie Wonder ... and my husband.

Who are other Nashvillians whose styles you appreciate?

Jason Counce of Color for his great taste and ingenuity, Kathy Hadley of Posh for her relational and business style and Sheryl Crow for her raw beauty and self-assuredness.

What recent fashion trend do you dislike most?

No matter how hard I try, I’m still not a fan of gauchos.

What look would you never wear but love seeing on others?

Glitzy, drippy, plunging, slinky eveningwear. Of course, I could see doin’ it up like that for the right occasion.

What do you want to be buried in?

Something that’s totally “me.” I’d like to have those people closest to me to go through my closet and pick out those things. They would really be able to speak to my style and how I lived my life. Wow, that’s a heavy thought.

What do you have on right now?

Pink taffeta – just kidding! I’m wearing a champagne-colored sparkly little dress with black tights and little quilted boots. I also have my grandmother’s pearl rope necklace from the ‘30s wrapped around my neck a few times. Oh, and a giant mother of pearl ring. Can’t forget the giant rings. They’re pretty signature for me.

What items of clothing do you find yourself buying over and over again?

I have a thing for jackets, handbags and boots. And like I said, I’m a sucker for a great, big ring.

What’s been your biggest fashion splurge?

A vintage floor length, black velvet coat. It’s stunning.

What’s your style motto?

Is it you?

The Style Arbiter appears Wednesdays in The City Paper. You can e-mail her at or leave a comment on her blog:

Filed under: Lifestyles
By: HokeyPokey on 12/31/69 at 6:00

"I’m aware there’s a difference between decorating someone’s living room and putting together a cool outfit. "ohmygod, let me write that down, that is so HEAVY!

By: TharonChandler on 12/31/69 at 6:00

Amy Hiemermann is Good Looking and so is "Emma" the girl in the ad for an email program, (in the sideline of the NCP recently).