Rock station named new radio flagship for Vanderbilt athletics

Friday, February 19, 2010 at 10:55am
Staff reports

Vanderbilt and Cumulus Broadcasting announced Friday that WRQQ-FM 97.1 will become the flagship station for football and basketball broadcasts, beginning with the 2010 football season.

The parties agreed on a three-year deal for the station to carry all football and men’s basketball games, coaches’ call-in shows featuring football coach Bobby Johnson, men’s basketball coach Kevin Stallings and baseball coach Tim Corbin, and a daily VU sports update with play-by-play man Joe Fisher.

“As we looked at what would be Vanderbilt’s best option going forward, we found a terrific new partner with Cumulus Media and 97.1 RQQ,” vice chancellor David Williams said in a statement announcing the deal. “Their management is excited to welcome our programming and brings a very strong commitment to showcase Commodore athletics. Our fans are going to be very pleased that our games will be 97.1 RQQ’s top sports priority.”

At present, WGFX-FM 104.5, a Citadel Broadcasting Company station, serves as the Commodores’ flagship station.

1 Comment on this post:

By: Redactor on 2/22/10 at 1:10

The average sports fan in this town is not necessarily a Vandy fan. While Vanderbilt fans wanting to listen to games are going to hunt out the station playing their games, the average sports fan will not. Considering you can capture the Vandy fans, how do you grow interest in your sports program beyond the audience you already have? You target sports fans who are not necessarily Vandy fans. How do you do that? You get your games and call-in shows on the local sports station. What happens when you move your games off the local sports station? You lose the average sports fans you worked so hard to gain. What happens when you put your games on a struggling rock station? You tick off all of the listeners who tune in to hear rock, and the station struggles even more.