The Tennessee Performing Arts will begin selling its own tickets July 1, ending a 29-year deal with Ticketmaster, the entertainment venue announced Tuesday.
It's a change that TPAC said will save its patrons money and increase relationships between the venue and its customers.
With the new system, customers can continue to purchase tickets for TPAC performances in ways they always have — online and at the box offices within the arts center and at Davis-Kidd Booksellers. Online, customers will be linked directly from the performance calendar to the page to purchase tickets. And, TPAC will dedicate a telephone line solely for ticket sales.
“Especially with the dramatic increase in online ticket sales, it makes better business sense to sell tickets on our own system. The new model supports direct relationships between TPAC and its customers, who will pay less handling fees and communicate directly with our staff during transactions," said Brent Hyams, TPAC’s executive vice president and general manager. "On a number of levels, this system will be more efficient and cost-effective for TPAC and its customers with software which was designed specifically for performing arts centers and has been customized for our operations."
From July 1 until July 15, TPAC’s call center will be taking orders by telephone at 615-782-4040 from 9 am to 5 pm, Monday through Friday. On July 16, the hours of operation for this phone center will expand to 6 a.m. to 9 p.m., daily. Through the transition, both Ticketmaster and TPAC staff will redirect customers as needed.
TPAC box office hours will not change. The box office within TPAC is open from 10 a.m. to 5 p.m., Monday through Friday and 90 minutes prior to any public performance. The box office located in the lower level of Davis-Kidd is open from 11 a.m. to 5 p.m., Monday through Friday and from 11 a.m. to 4 p.m. on Saturday.