Tennessee Titans owner Bud Adams flipped an obscene gesture toward fans from his luxury suite near the conclusion of Sunday’s 41-17 victory over the Buffalo Bills, not long after NFL commissioner Roger Goodell had visited him in the owner's box.
Others reports also indicated that the 86-year-old Titans owner made the same hand gesture from down on the field as well at the end of the game.
"We are looking into it," NFL spokesman Greg Aiello said of the matter.
A YouTube video  capturing Adams displaying the gestures from the owner's box appears on that Web site.
Adams offered an apology in a statement issued through the Titans on Monday.
“I need to apologize for my actions yesterday near the end of the game. I got caught up in the excitement of a great day, but I do realize that those types of things shouldn’t happen," Adams said in the statement. "I need to specifically apologize to the Bills, their fans, our fans and the NFL. I obviously have a great deal of respect for Ralph Wilson and the history we have shared. I also understand there will probably be league discipline for my actions and I will accept those.”
Goodell was on hand for the game, spent time with Adams before the game, and was in his luxury suite, which is located near midfield on the east side of the stadium, during the contest but was not present when Adams made the gestures, according to Aiello.
"The commissioner had left the suite and was sitting with fans in the end zone in the fourth quarter," Aiello said.
Goodell answered a Twitter message from a Titans fan, Lisa Hayes, and sat with her during the final period of the game from Section 104 of LP Field.
On Monday, Goodell spoke to the Gaston (N.C.) Gazette and said he would wait until he had seen video to determine what sort of action to take against the Titans owner.
"Until I get an opportunity to look at it and be able to make a decision on it... But I've said before that we're held to a higher standard in the NFL and that includes yours truly, it includes the owners, the front office people and it includes the players,” Goodell said. “Those are things we will continue to emphasize and if people violate them we will deal with it."
Adams was seen dancing and laughing after a Vincent Fuller interception that was returned for a touchdown in the fourth quarter, and then apparently made the gestures before disappearing from view in the suite and resurfacing on the field.