Officially, the color is somewhere in the family of gold.
Undeniably it is bold.
“As we dealt with designers and manufacturers and consultants — and we did — they talked in terms of passive colors and dominant color,” Nashville Predators Chief Executive Officer Jeff Cogen said. “Gold is a dominant color.”
There is a lot of subtlety to the local NHL franchise’s new jerseys — from a guitar-string design in the numbers to a piano keyboard pattern inside the collar to the three stars in the logo inspired by the Tennessee state flag.
It is impossible to ignore the color, though. That is the point.
“It turned out really well,” coach Barry Trotz said. “I mean, it’s bold. You think about Detroit and red is a really bold color. Gold is a really bold color and so we’re being bold in our gold, I guess. … That’s what color does. I think our rink will be really lively with it.”
Franchise officials spent more than a year in development of the new uniforms. Executive Vice President Chris Parker said he and Tom Cigarran, the head of the ownership group, reviewed roughly half a dozen shades of gold on a visit to one of Reebok’s facilities.
The groundwork was laid for Wednesday’s public unveiling back in the playoffs when, at several games, team officials distributed gold T-shirts to everyone in attendance.
Even some of the players were involved in the process.
“They talked to me and Shea [Weber] and asked us early on what we thought,” defenseman and alternate captain Ryan Suter said. “At first we were kind of shocked. We didn’t really say anything. We were just there.
“… It’s our color and it brings the whole community into it.”
Franchise officials said the predominantly blue third jersey had been retired, at least temporarily — according to Cogen, blue is a passive color — and that the team would play the entire 2011-12 season with just the home and road jerseys born out of this redesign.
“We think it’s the right thing to do for the long-term to further and solidify a premium brand for the Nashville Predators,” Cogen said. “… I’ve been through uniform changes with baseball teams and with hockey teams and change is not often embraced. But the right change is ultimately embraced.
“This is the right thing to do to build our brand.”