Opened in 2009 by White Stripe, Raconteur, Dead Weather member, producer and solo recording artist Jack White along with his cohorts Ben Blackwell and Ben Swank — the second and third men, thus the label’s name — this space on Seventh Avenue south of Broadway serves as a live performance venue, record shop and production headquarters for White’s Third Man Records. Though Third Man isn’t a proper recording studio, the TMR staff commits every live performance in the building’s Blue Room to analog tape, frequently releasing the audio on limited-edition vinyl. With multi-format releases, sleek, multihued decor and exotic taxidermy, the storefront embodies the sort of DIY ethos that launched the garage-rock-revival boom of the 2000s and made White an international icon, complete with Willy Wonka-esque mystique.
—D. Patrick Rodgers