The long-awaited announcement of the Southeastern Conference network will require a longer wait.
The SEC on Monday postponed a news conference with ESPN executives scheduled for Tuesday in Atlanta. The network is to be launched in a partnership between the SEC and ESPN.
SEC Commissioner Mike Slive and ESPN President John Skipper were among those set to attend.
“In light of the tragedy in Boston [Monday], we have decided to postpone Tuesday’s SEC/ESPN press conference in Atlanta," Slive said in a statement issued by the conference office. "Our thoughts and prayers go out to all of those affected by these horrible events.”
Sports Business Journal reported the SEC recently completed buying back some low-level TV rights from IMG College, Learfield Sports and CBS Collegiate Sports Properties, and that was the last step toward moving forward with ESPN.
ESPN, which already has a long-term deal with the SEC, will own the rights for all SEC sports, except for the one-game per week deal the conference has with CBS, according to SBJ.
The network will have some similarities with the Big Ten and Pac-12 networks. The Big Ten Network has been on the air since 2007 and has turned into a cash cow for the conference after a rocky start. The Pac-12 Network launched last year and is still dealing with distribution issues that the Big Ten faced when its network started.
The SEC is hoping the conference's popularity, large and loyal fanbase, and the partnership with ESPN will be a recipe for better distribution right from the start.